Because we all have a role
in making care exceptional
Senior Director Digital Marketing
Req#: 326275
Location:
Facilities: Remote Location
Professional Area: Administrative and Business Professionals
Department: 4255 Digital Marketing-Marketing
Job Code: T97522
Schedule: Full Time
Shift: Days
Apply Today!
Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as one of the top hospitals in the nation. At Cleveland Clinic, you will receive endless support and appreciation and build a rewarding career with one of the most respected healthcare organizations in the world.
As a Senior Director of Digital Marketing, you will lead the development and execution of a comprehensive digital strategy that strengthens Cleveland Clinic’s brand presence, drives patient and provider engagement, and supports growth across all digital touchpoints. As a key member of the Marketing Leadership Team, you will define strategic goals and priorities for Digital Marketing while overseeing content strategy, website management, social media, SEO and SEM, and marketing technology platforms. This role requires an individual who is first and foremost a content marketing strategist capable of building and scaling high performing content engines, aligning cross functional leaders, applying performance metrics to guide decisions, and thriving in a fast-paced publishing environment. The ideal leader brings strategic depth, technical fluency, executive presence, and the ability to operate with discipline while adapting to emerging digital tools including AI.
This role plays a critical part in advancing the organization’s mission by expanding digital access to trusted and evidence-based health information and connecting patients to care through one of the most sophisticated digital ecosystems in health care. Managing more than a billion annual website sessions, this leader translates performance insights across SEO, social, email, video, and analytics into coordinated action that fuels audience growth, strengthens brand authority, enhances patient acquisition, and supports revenue sustainability. Candidates choose this role for its scale, visibility, and enterprise impact, offering the opportunity to influence senior leadership, guide digital transformation, and shape the future of health care engagement within a global health system at the forefront of AI enabled digital experience.
A caregiver in this role works remotely In Ohio, Florida or Nevada Monday through Friday from 8:00 a.m. – 5:00 p.m.
This position requires travel to Northeast Ohio approximately three times per year.
A caregiver who excels in this role will:
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Oversee the digital marketing strategy for multiple functions within digital marketing, including but not limited to social media, SEO, Email Marketing, Marketing Technology and Web Development as well as Content Growth.
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Lead strategy and manage implementation of technology stack for the website.
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Develop and implement strategies to drive online traffic to the company website.
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Develop and manage digital marketing campaigns.
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Manage the continuous improvement of the company website.
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Improve the usability, design, content and conversion of the company website.
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Collaborate with Digital Marketing Leadership Team on the planning and budgetary control of all digital marketing.
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Evaluate customer research, market conditions and competitor data
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Review new technologies and keep the company at the forefront of developments in digital marketing.
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Use web analytical tools to assist in making data driven decisions that will improve user satisfaction and drive patient volume.
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Work with the appropriate departments/institutes to obtain strategic information and define their digital marketing plan.
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Oversee conception, planning and execution of selected Web development/expansion initiatives and serve as key point of contact for division/department.
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Function as the liaison between agencies, internal clients for web-based initiatives and web analytics.
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Manage Digital team professionals and develop annual key performance indicators for team members.
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Mentor and provide growth and learning opportunities for staff.
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Educate internal resources on current web-based analytics best practices.
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Responsible for defining and reporting OKRs for Digital strategies and tactics.
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Other duties as assigned.
Minimum qualifications for the ideal future caregiver include:
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Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
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10 years of experience in digital marketing with five years in a senior leadership role, ideally within healthcare
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Deep understanding of digital ecosystems including content strategy, UX, social media, SEO/SEM, and martech stacks
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Proven experience managing digital transformation, CMS migrations, or multi-site web environments
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Strong analytical mindset with experience in web analytics, KPIs, and marketing automation
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Exceptional leadership, communication, and collaboration skills
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Strong Organizational skills with attention to detail and ability to manage multiple projects simultaneously
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Ability to develop creative solutions
Preferred qualifications for the ideal future caregiver include:
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Master’s degree
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Ability to architect and lead a sophisticated content ecosystem
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Exceptional content marketing and digital audience growth expertise with a deep expertise in modern audience growth
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Understanding how SEO, social media, email, video, and on-site content function as an integrated ecosystem to drive sustained traffic and measurable business outcomes
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Familiarity with publishing and digital monetization models
Physical Requirements:
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Requires the ability to sit and be stationary for prolonged periods of time, normal or corrected vision and manual dexterity sufficient to perform work on a personal computer.
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Requires the ability to walk to various locations throughout the Foundation and to function in a stressful environment.
Personal Protective Equipment:
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Follows Standard Precautions using personal protective equipment as required.
Pay Range
Minimum Annual Salary: $143,960.00
Maximum Annual Salary: $230,322.50
The pay range displayed on this job posting reflects the anticipated range for new hires. A successful candidate’s actual compensation will be determined after taking factors into consideration such as the candidate’s work history, experience, skill set and education. The pay range displayed does not include any applicable pay practices (e.g., shift differentials, overtime, etc.). The pay range does not include the value of Cleveland Clinic’s benefits package (e.g., healthcare, dental and vision benefits, retirement savings account contributions, etc.).
Application Process
At Cleveland Clinic, we strive to make your journey to becoming a contributing caregiver as streamlined as possible. Here’s how it works.
Step 1: Apply
You can begin the application process by clicking on the “Start Application” button below. We highly recommend that you apply with a resume so we can understand your professional background, including education, work and volunteer experience(s). When you apply, you will be required to answer a few Human Resources policy questions. Some positions require additional prescreening questions, including years of experience and specific questions related to the minimum qualifications of the job.
Step 2: Screening
A Cleveland Clinic caregiver will carefully review your application and notify you of the next steps in the process. This notification may be through email, text message or a phone call. In addition, you can expect to complete some prescreening questions with a recruiter or you may be asked to answer additional questions via a pre-recorded video interview.
Step 3: Interview
If qualified for the position, you will receive a text or email with the next steps. Potential next steps could include scheduling either a live, in-person interview or completing an on-demand, recorded interview. During the interview process, your recruiter will share information about when you can expect to receive any relevant feedback or information regarding potential next steps.
Step 4: Hire
If you are hired and accept an offer for the position you applied to, you will receive a formal offer letter to initiate the new hire onboarding process.
After you accept your formal offer letter, you can expect your recruiter to review the following information with you:
- Confirmation of HR and Occupational Health appointments, including the date, time, location and required pre-work for the appointments.
- A background check will be initiated by our third-party vendor, Certiphi.
- Any additional orientation information specific to your new position.
Nursing Support Career Paths
Working for Cleveland Clinic is more than just a job – it can be a launching point for an exceptional career. Nursing Support plays a critical role in ensuring excellent care and positive patient experiences. There is a wide range of roles to contribute to this vital team. We are committed to providing you with the resources and support you need to define and follow your own unique career path, whether in Nursing Support or other areas of our organization. Nursing Support opportunities include:
Our Culture
Exceptional patient care takes exceptional caregivers. We have created an environment where caregivers feel like family. It is a place noted for constant learning, intense collaboration and caring the right way for the right reasons. Here, you’ll take on every challenge with our unwavering support.
At Cleveland Clinic, we have made it our mission to care for life, research for health and educate those who serve. These principles have always been our North Star. And it has led us to deliver an exceptional level of care alongside some of the industry’s most gifted, hardworking caregivers. Our mission has also helped us define our vision: to be the best place to receive care anywhere and the best place to work in healthcare. In delivering care, we recognize four priorities:
- Care for patients as if they are your own family.
- Treat fellow caregivers as if they are your own family.
- Demonstrate commitment to the communities we serve.
- Treat the organization as your home.
Our unique working environment is built on a strong foundation of unifying beliefs that includes:
- Learning from experiences – We are a world-class hospital with a unique and varied caseload. Here, each moment is a new chance to be challenged, to learn and to grow as a caregiver. Browse our stories to see firsthand how experiences build experience.
- Developing our people – We are always learning. Our multi-disciplinary teams and knowledge-sharing allow our caregivers to be students of each other. Trainings, courses and mentorships round out our culture of learning. Our Career Growth Pathways is a suite of resources that helps caregivers enrich their current skill set, explore other roles, move laterally throughout the organization or grow vertically within their team. As they further their careers, caregivers can move into leadership roles in their discipline. Our Mandel Global Leadership & Learning Institute (GLLI) delivers experiential learning, simulations, assessments and research-driven content to help you progress into a leader.
- Caring for our caregivers – Our Office of Caregiver Experience (OCE) supports the emotional, physical, spiritual and social well-being of caregivers through multiple initiatives, resources and events.
Cleveland Clinic is an organization where we support one another, our patients and the communities we serve. It takes each of us to foster a sense of belonging and mutual respect. Together, we will continue to build a culture of excellence, supporting one another to feel empowered and valued. Cleveland Clinic remains committed to:
- Having a workforce, including our vendors and suppliers, that reflects the communities we serve – We do this without discrimination or preference based on race, sex or other similar factors.
- Following our hiring practices – This includes skills-based hiring, identifying robust and new talent sources and ensuring that adequate and equitable career pathways for advancement exist for all caregivers.
- Continuing our Employee Resource Groups (ERGs) – These important groups, open to all caregivers, offer an opportunity to relate to, grow with and support one another.
- Providing the most appropriate education to advance safe, highly reliable care – This includes support and programs that meet the unique needs of our patients and achieve the best possible outcomes.
We value your consistent dedication to exceptional patient care. We recognize and respect your life away from work. Being able to enjoy a fulfilling life can recharge you and enable you to be an even more effective contributor in your career. We are proud to provide a generous Paid Time Off (PTO) program for regular full-time, part-time and weekender benefits-eligible caregivers where they can accrue time off for vacations, holidays, sickness and personal days.
At Cleveland Clinic, we have made it our mission to care for life, research for health and educate those who serve. These principles have always been our North Star. And it has led us to deliver an exceptional level of care alongside some of the industry’s most gifted, hardworking caregivers. Our mission has also helped us define our vision: to be the best place to receive care anywhere and the best place to work in healthcare. In delivering care, we recognize four priorities:
- Care for patients as if they are your own family.
- Treat fellow caregivers as if they are your own family.
- Demonstrate commitment to the communities we serve.
- Treat the organization as your home.
Our unique working environment is built on a strong foundation of unifying beliefs that includes:
- Learning from experiences – We are a world-class hospital with a unique and varied caseload. Here, each moment is a new chance to be challenged, to learn and to grow as a caregiver. Browse our stories to see firsthand how experiences build experience.
- Developing our people – We are always learning. Our multi-disciplinary teams and knowledge-sharing allow our caregivers to be students of each other. Trainings, courses and mentorships round out our culture of learning. Our Career Growth Pathways is a suite of resources that helps caregivers enrich their current skill set, explore other roles, move laterally throughout the organization or grow vertically within their team. As they further their careers, caregivers can move into leadership roles in their discipline. Our Mandel Global Leadership & Learning Institute (GLLI) delivers experiential learning, simulations, assessments and research-driven content to help you progress into a leader.
- Caring for our caregivers – Our Office of Caregiver Experience (OCE) supports the emotional, physical, spiritual and social well-being of caregivers through multiple initiatives, resources and events.
Cleveland Clinic is an organization where we support one another, our patients and the communities we serve. It takes each of us to foster a sense of belonging and mutual respect. Together, we will continue to build a culture of excellence, supporting one another to feel empowered and valued. Cleveland Clinic remains committed to:
- Having a workforce, including our vendors and suppliers, that reflects the communities we serve – We do this without discrimination or preference based on race, sex or other similar factors.
- Following our hiring practices – This includes skills-based hiring, identifying robust and new talent sources and ensuring that adequate and equitable career pathways for advancement exist for all caregivers.
- Continuing our Employee Resource Groups (ERGs) – These important groups, open to all caregivers, offer an opportunity to relate to, grow with and support one another.
- Providing the most appropriate education to advance safe, highly reliable care – This includes support and programs that meet the unique needs of our patients and achieve the best possible outcomes.
We value your consistent dedication to exceptional patient care. We recognize and respect your life away from work. Being able to enjoy a fulfilling life can recharge you and enable you to be an even more effective contributor in your career. We are proud to provide a generous Paid Time Off (PTO) program for regular full-time, part-time and weekender benefits-eligible caregivers where they can accrue time off for vacations, holidays, sickness and personal days.
Benefits Offerings
Our caregivers deliver the best outcomes for our patients across each of our facilities. We are committed to providing them with the kind of exceptional care they bring to our patients. Caregivers like you come to work each day with a passion for what you do. So, we are always focused on fueling that passion, empowering you to be your best both inside our hospitals and in your life. Our outstanding, comprehensive offerings are an investment in your health, well-being and future. Explore the following benefits and get a closer look at how we’re focused on what matters most to you.
We offer the following choices to cover your health, dental and vision care as well as life insurance.
- Health Plan Options – You have the choice between two comprehensive Cleveland Clinic Employee Health Plan options: EHP and EHP Plus. Both plans are administered by Aetna and feature minimal copays for in-network care. Although the benefit designs of EHP and EHP Plus are identical, they differ in their provider network size, with EHP offering a narrow network and EHP Plus providing access to the wide Aetna Open Access Select network. Both plans include access to Cleveland Clinic providers. The health plan also offers Healthy Choice, a voluntary program where participants earn premium discounts for achieving wellness goals.
- Dental Care – Four plan options administered by Cigna are available.
- Vision Care – Two plan options administered by EyeMed are available.
- Flexible Spending Accounts – Healthcare and Dependent Care FSAs are available to help you pay for eligible expenses with pre-tax dollars.
- Life Insurance – Employer-paid life insurance equals 1x your annual salary with an option to purchase supplemental life insurance up to 10x your salary. You may also purchase dependent life insurance for a spouse and dependent children
- Short- and Long-term Disability Coverage – Short-term disability is available after one continuous year of regular full-time service; long-term disability begins after 90 days.
Because financial security is essential to a secure retirement, we sponsor a comprehensive retirement program to help you build for your financial future:
- Cleveland Clinic Investment Pension Plan offers eligible employees an excellent opportunity to build a retirement account for the future. It is fully funded by Cleveland Clinic and equal to 2.5% of your salary (increasing with more years of service).
- The 401(k) / 403(b) Plan also provides an important source of retirement savings. It allows participants to take responsibility for their financial future by making retirement savings a part of their normal routine while working. In addition to your contributions to the plan, Cleveland Clinic matches a portion of your contributions (50% on up to your first 6% in contributions).
- Paid Time Off (PTO) – Eligible caregivers receive Paid Time Off (PTO) that can be allotted toward vacation, holidays, sick time, etc.
- Caregiver discounts – We offer discounted rates for auto, home and pet insurance, identify theft protection and more.
- Adoption assistance – We provide financial assistance of up to $5,000/per child ($10,000 maximum lifetime benefit) for caregivers who choose to legally adopt a child.
- Employee Assistance Program – The Program provides free, confidential short-term counseling for caregivers and their families, whether for relationships or legal challenges.
- Employee Hardship Fund – This fund provides aid for caregivers experiencing unexpected financial difficulties.
- Paid maternity and parental leave – You will enjoy up to eight consecutive weeks for maternal care after the birth of your child to bond with your baby and up to four weeks for parental care.
We offer the following choices to cover your health, dental and vision care as well as life insurance.
- Health Plan Options – You have the choice between two comprehensive Cleveland Clinic Employee Health Plan options: EHP and EHP Plus. Both plans are administered by Aetna and feature minimal copays for in-network care. Although the benefit designs of EHP and EHP Plus are identical, they differ in their provider network size, with EHP offering a narrow network and EHP Plus providing access to the wide Aetna Open Access Select network. Both plans include access to Cleveland Clinic providers. The health plan also offers Healthy Choice, a voluntary program where participants earn premium discounts for achieving wellness goals.
- Dental Care – Four plan options administered by Cigna are available.
- Vision Care – Two plan options administered by EyeMed are available.
- Flexible Spending Accounts – Healthcare and Dependent Care FSAs are available to help you pay for eligible expenses with pre-tax dollars.
- Life Insurance – Employer-paid life insurance equals 1x your annual salary with an option to purchase supplemental life insurance up to 10x your salary. You may also purchase dependent life insurance for a spouse and dependent children
- Short- and Long-term Disability Coverage – Short-term disability is available after one continuous year of regular full-time service; long-term disability begins after 90 days.
Because financial security is essential to a secure retirement, we sponsor a comprehensive retirement program to help you build for your financial future:
- Cleveland Clinic Investment Pension Plan offers eligible employees an excellent opportunity to build a retirement account for the future. It is fully funded by Cleveland Clinic and equal to 2.5% of your salary (increasing with more years of service).
- The 401(k) / 403(b) Plan also provides an important source of retirement savings. It allows participants to take responsibility for their financial future by making retirement savings a part of their normal routine while working. In addition to your contributions to the plan, Cleveland Clinic matches a portion of your contributions (50% on up to your first 6% in contributions).
- Paid Time Off (PTO) – Eligible caregivers receive Paid Time Off (PTO) that can be allotted toward vacation, holidays, sick time, etc.
- Caregiver discounts – We offer discounted rates for auto, home and pet insurance, identify theft protection and more.
- Adoption assistance – We provide financial assistance of up to $5,000/per child ($10,000 maximum lifetime benefit) for caregivers who choose to legally adopt a child.
- Employee Assistance Program – The Program provides free, confidential short-term counseling for caregivers and their families, whether for relationships or legal challenges.
- Employee Hardship Fund – This fund provides aid for caregivers experiencing unexpected financial difficulties.
- Paid maternity and parental leave – You will enjoy up to eight consecutive weeks for maternal care after the birth of your child to bond with your baby and up to four weeks for parental care.
Ohio
Whether it’s in our hometown of Cleveland, throughout surrounding counties or across the state, we offer abundant opportunities all around Ohio. This includes both hospitals and outpatient facilities. Ohio features an incredible diversity of lifestyle options – from up-and-coming neighborhoods to historic suburbs and big-city excitement to small-town charm. Grab a bite, catch a game or enjoy the vibrant outdoors — you’ll never run out of things to do. Ohio also boasts a robust economy, excellent schools, affordable housing and much more.
Caregiver Stories
We all have an important story to tell. Our shared passions and experiences connect us and inspire us to be our best.
Join our Community!
Creating a profile in Cleveland Clinic’s Talent Community will allow our recruitment team to support your job search and identify the right opportunities for you. We will send out email job alerts and upcoming events based on your individual career background and objectives.
Please click below and complete the form to opt in to our Talent Community.
The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our caregivers and applicants for employment in our drug free environment. All offers of employment are followed by testing for controlled substances.
Cleveland Clinic Health System administers an influenza prevention program. You will be required to comply with this program, which will include obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.
Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility.
If applying for a Florida position, please see the following website for more information on the background screening requirements required by the Agency of Health Care Administration: https://info.flclearinghouse.com/
Please review the Equal Employment Opportunity poster.
Cleveland Clinic is pleased to be an Equal Employment Opportunity employer.